Gestão & Produção
https://gestaoeproducao.com/article/doi/10.1590/1806-9649-2022v29e10621
Gestão & Produção
Artigo Original

Evaluation of leverage points of the Brazilian football value ecosystem using system dynamics

Rosiane Serrano; Maria Isabel Wolf Motta Morandi; Daniel Pacheco Lacerda; Ricardo Augusto Cassel; Fabio Sartori Piran

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Abstract

Abstract:: Football is interrelated to several industrial and commercial segments. It generates significant economic and social results. Thus, football needs to be understood as a value ecosystem. The multiplying and systemic effects of the football chain are not known to clubs and society. The current literature has neglected them. This study aims to dynamically evaluate improvement actions aiming to add economic value to the Brazilian football value ecosystem based on a system dynamics model. It is possible to identify a dynamic relation between variables in the football ecosystem and assess the impacts of the improvement actions proposed here. We also propose and simulate scenarios demonstrating the impacts of decisions before implementing them in the real context and identify multiplying effects on the football value ecosystem. The results of the simulation show a positive impact of professional management on the football business for the club and society.

Keywords

Football, System Dynamics Model, Brazilian football, Value ecosystem

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