Gestão & Produção
Gestão & Produção
Seção Temática: Transformação Digital, Manufatura Inteligente e Gerenciamento da Cadeia de Abastecimento 4.0

The impact of the collaborative robot on competitive priorities: case study of an automotive supplier

O impacto do robô colaborativo nas prioridades competitivas: estudo de caso em um fornecedor automotivo

Marcos Vido; Gabriela Scur; Alexandre Augusto Massote; Fábio Lima

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Abstract: The literature on operations strategies has extensively addressed the notion that competitive priorities and structural decisions should be aligned to create, develop, and maintain competitive advantages. However, the speed and scale of new manufacturing technologies are modifying an organization’s strategies and manufacturing capabilities to address new market requirements, competition, and new entrants. Advances in robotics are poised to change the global business landscape and to support organizations in improving upon their operations strategies. Industrial robots usually help improve product quality and provide better work conditions to limit the use of resources, resulting in cost savings. One of the main trends in robotics is that of human-robot collaboration (HRC), which influences operations strategies and which can have a disruptive effect on business models and market structures. The aim of this paper is to explore and understand the relationship between the competitive priorities (quality, cost, flexibility, and delivery) of classical operations and the competitive advantage of adopting HRC for a Brazilian automotive parts supplier. The results indicate that the hybrid cell (U-shaped manufacturing cell) fully adheres to cost and dependability priorities and partially adheres to quality and flexibility priorities.


Competitive priorities, Competitive advantages, Collaborative operation, Collaborative robots, Industry 4.0


Resumo: A literatura sobre estratégia de operações tem extensivamente endereçado o conceito de prioridades competitivas e que decisões estruturais devem ser alinhadas para criar, desenvolver e manter as vantagens competitivas. Entretanto, a velocidade e escala de novas tecnologias de manufatura estão modificando as estratégias das organizações e as capacidades de manufatura para lidar com novos requisites de mercado, competição e novos entrantes. Os avanços na robótica estão preparados para mudar o cenário global dos negócios e suportar as organizações em melhorar suas estratégias de operações. Robôs industriais usualmente ajudam a melhorar a qualidade dos produtos e provêm melhor condições de trabalho para minimize o uso de recursos, resultando em economia de custos. Uma das principais tendências na robótica é a colaboração humano-robô (HRC), a qual influencia as estratégias de operações e pode ter um processo disruptivo nos modelos de negócios e nas estruturas de mercado. O objetivo principal desse artigo é explorar e entender a relação entre as prioridades competitivas (qualidade, custo, flexibilidade e entrega) das operações clássicas e a vantagem competitiva da adoção de CHR em um fornecedor brasileiro de autopeças. Os resultados indicam que a célula híbrida (célula de manufatura em forma de U) adere totalmente às prioridades de custo e confiabilidade e parcialmente adere às prioridades de qualidade e flexibilidade.


Prioridades competitivas, vantagens competitivas, operações colaborativas, robôs colaborativos, Indústria 4.0


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