Gestão & Produção
https://gestaoeproducao.com/article/doi/10.1590/0104-530x4730-20
Gestão & Produção
Artigo Original

Small business networks in the field of organic farming: strategies and management tools

Jaqueline de Fátima Cardoso; Nelson Casarotto Filho; Christian Marcon

Downloads: 0
Views: 11

Abstract

Abstract: Business cooperation networks are based on specific parameters: common goal, competitive earnings, interaction among partners and management. Networks of farmers focused on organic production are growing due to the increasing demand. The objective of this research is to propose a framework of organizational strategies and management and governance tools for networks of small businesses operating in the field of organic farming. The methodology adopts a qualitative approach and it is comprised by a conceptual and theoretical review as well as two case studies. The proposed framework shows organizational strategies and management tools- that are crucial for the networks to thrive. Management instruments include, strategic, integration, contractual and decision-making instruments. Global strategies correspond to strategies regarding competitiveness, strategies regarding the product/market and strategies regarding the use of means. The value chain activities comprise the functional strategies. Results revealed significant particularities and common aspects of the organizational strategies and management tools.

Keywords

Small business networks, Cooperation networks, Network management, Organic farming

Referências

Aaker D. A. Administração estratégica de mercado. 2001.

Albers S. Configurations of alliance governance systems. Schmalenbach Business Review. 2010;62(3):204-33.

Andrighi F. F., Hoffmann V. E., Andrade M. A. R. Análise da produção científica no campo de estudo das redes em periódicos nacionais e internacionais. Revista de Administração e Inovação. 2011;8(2):29-54.

Ansoff I. A nova estratégia empresarial. 1990.

Arbos K. A., Freitas R. J. S., Stertz S. C., Carvalho L. A. Segurança alimentar de hortaliças orgânicas: aspectos sanitários e nutricionais. Food Science and Technology. 2010;30(1):215-20.

Balestrin A., Verschoore J. Redes de cooperação empresarial: estratégias de gestão na nova economia. 2008.

Blanc J. Family farmers and major retail chains in the Brazilian organic sector: assessing new development pathways: a case study in a peri-urban district of São Paulo. Journal of Rural Studies. 2009;25(3):322-32.

Casarotto Fo. N., Pires L. H. Redes de pequenas e médias empresas e desenvolvimento local: estratégias para a conquista da competitividade global com base na experiência italiana. 2001.

Casarotto Fo. N. Elaboração de projetos empresariais: análise estratégica, estudo de viabilidade e plano de negócio. 2016.

Cauchick Miguel P. A., Sousa R. O método do estudo de caso na engenharia de produção. Metodologia de pesquisa em engenharia de produção e gestão de operações. 2012.

Chohin-Kuper A., Kemmoun H. From theory to practice: fair trade in olive oil in Morocco. Cahiers Agricultures. 2010;19(spe1):17-22.

Dantsis T., Loumou A., Giourga C. Organic agriculture’s approach towards sustainability; its relationship with the agro-industrial complex, a case study in Central Macedonia, Greece. Journal of Agricultural & Environmental Ethics. 2009;22(3):197-216.

David C., Mundler P., Demarle O., Ingrand S. Long-term strategies and flexibility of organic farmers in southeastern France. International Journal of Agricultural Sustainability. 2010;8(4):305-18.

Demiryurek K. Analysis of information systems and communication networks for organic and conventional hazelnut producers in the Samsun province of Turkey. Agricultural Systems. 2010;103(7):444-52.

Eisenhardt K. Building theories from case study research. Academy of Management Review. 1989;14(4):532-50.

Finatto R. A. S. G., Salamoni G. Agricultura familiar e agroecologia: perfil da produção de base. Sociedade & Natureza. 2008;20(2):199-217.

Fleury A. Planejamento do projeto de pesquisa e definição do modelo teórico. Metodologia de pesquisa em engenharia de produção e gestão de operações. 2012.

Fonte M. Knowledge, food and place: a way of producing, a way of knowing. Sociologia Ruralis. 2008;48(3):200-22.

Freidberg S., Goldstein L. Alternative food in the global south: reflections on a direct marketing initiative in Kenya. Journal of Rural Studies. 2011;27(1):24-34.

Furman C., Roncoli C., Crane T., Hoogenboom G. Beyond the “fit”: introducing climate forecasts among organic farmers in Georgia (United States). Climatic Change. 2011;109(3-4):791-9.

Gómez Tovar L., Martin L., Gómez Cruz M. A., Mutersbaugh T. Certified organic agriculture in Mexico: market connections and certification practices in large and small producers. Journal of Rural Studies. 2005;21(4):461-74.

Holloway L., Cox R., Venn L., Kneafsey M., Dowler E., Tuomainen H. Managing sustainable farmed landscape through ‘alternative’ food networks: a case study from Italy. The Geographical Journal. 2006;172(3):219-29.

Annual report 2017. 2017.

Jarosz L. The city in the country: growing alternative food networks in metropolitan areas. Journal of Rural Studies. 2008;24(3):231-44.

Kim W. C., Mauborgne R. A estratégia do oceano azul: como criar novos mercados e tornar a concorrência irrelevante. 2005.

Kohler F., Issberner L. R., Léna P., Marchand G. Falência é fracasso? O caso da Associação dos Produtores Alternativos de Ouro Preto do Oeste, Rondônia, Brasil. Boletim do Museu Paraense Emílio Goeldi. Ciências Humanas. 2011;6(2):319-31.

Kumbamu A. Subaltern strategies and autonomous community building: a critical analysis of the network organization of sustainable agriculture initiatives in Andhra Pradesh. Community Development Journal: an International Forum. 2009;44(3):336-50.

Lastres H. M. M., Cassiolato J. E. Glossário de arranjos e sistemas produtivos e inovativos locais. 2003.

Lobley M., Butler A., Reed M. The contribution of organic farming to rural development: an exploration of the socio-economic linkages of organic and non-organic farms in England. Land Use Policy. 2009;26(3):723-35.

Lobley M., Butler A., Winter M. Local organic food for local people? organic marketing strategies in england and wales. Regional Studies. 2013;47(2):216-28.

Louden F. N., Macrae R. J. Federal regulation of local and sustainable food claims in Canada: a case study of Local Food Plus. Agriculture and Human Values. 2010;27(2):177-88.

Makita R. Fair Trade and organic initiatives confronted with Bt cotton in Andhra Pradesh, India: a paradox. Geoforum. 2012;43(6):1232-41.

Marcon C., Moinet T. N. Estratégia-rede.. 2001.

Marsden T., Smith E. Ecological entrepreneurship: sustainable development in local communities through quality food production and local branding. Geoforum. 2005;36(4):440-51.

Maxey L. Can we sustain sustainable agriculture? Learning from small-scale producer-suppliers in Canada and the UK. The Geographical Journal. 2006;172(3):230-44.

Milestad R., Bartel-Kratochvil R., Leitner H., Axmann P. Being close: the quality of social relationships in a local organic cereal and bread network in Lower Austria. Journal of Rural Studies. 2010;26(3):228-40.

Mintzberg H. Os 5 Ps da estratégia. O processo da estratégia. 2001.

Mount P. Growing local food: scale and local food systems governance. Agriculture and Human Values. 2012;29(1):107-21.

Nakano D. Métodos de pesquisa adotados na engenharia de produção e gestão de operações. Metodologia de pesquisa em engenharia de produção e gestão de operações. 2012.

Nelson E., Gómez Tovar L., Rindermann R. S., Gómez Cruz M. A. Participatory organic certification in Mexico: an alternative approach to maintaining the integrity of the organic label. Agriculture and Human Values. 2010;27(2):227-37.

Porter M. E. Vantagem competitiva: criando e sustentando um desempenho superior. 1990.

Porter M. E. Estratégia competitiva: técnicas para análise de indústrias e da concorrência. 1991.

Raab J., Kenis P. Heading toward a society of networks: empirical developments and theoretical challenges. Journal of Management Inquiry. 2009;18(3):198-210.

Radomsky F. W., Leal O. F. From the production of rules to seed production: Global Intellectual Property and local knowledge. Vibrant Virtual Brazilian Anthropology. 2012;9(1):451-72.

Retamales J. B. World temperate fruit production: characteristics and challenges. Revista Brasileira de Fruticultura. 2011;33(1):121-30.

Ricciardi A. I distretti tra crisi e ripresa: i resultati del III Rapporto (2011) dell’Osservatorio Nazionale Distretti Italiani. La metamorfosi del “modelo emiliano”. 2012.

Roth A. L., Wegner D., Antunes Jr. J. A. V., Padula A. D. Diferenças e inter-relações dos conceitos de governança e gestão de redes horizontais de empresas: contribuições para o campo de estudos. Revista ADM. 2012;47(1):112-23.

Sacomano No. M., Paulillo L. F. O. Estruturas de governança em arranjos produtivos locais: um estudo comparativo nos arranjos calçadistas e sucroalcooleiro no estado de São Paulo. Revista de Administração Pública. 2012;46(4):1131-56.

Sage C. Social embeddedness and relations of regard: alternative ‘good food’ networks in south-west Ireland. Journal of Rural Studies. 2003;19(1):47-60.

Sage J. L., Goldberger J. R. Decisions to direct market: geographic influences on conventions in organic production. Applied Geography. 2011;34(1):57-65.

Santos F. P., Chalub-Martins L. Agroecologia, consumo sustentável e aprendizado coletivo no Brasil. Educação e Pesquisa. 2012;38(2):469-84.

Selfa T., Qazi J. Place, taste, or face-to-face? Understanding producer-consumer networks in “local” food systems in Washington State. Agriculture and Human Values. 2005;22(4):451-64.

Shreck A. Resistance, redistribution, and power in the Fair Trade banana initiative. Agriculture and Human Values. 2005;22(1):17-29.

Tencati A., Zsolnai L. Collaborative enterprise and sustainability: the case of Slow Food. Journal of Business Ethics. 2012;110(3):345-54.

Trauger A. Social agency and networked spatial relations in sustainable agriculture. Area. 2009;41(2):117-28.

Trauger A. Un/re-constructing the agrarian dream: going back-to-the-land with an organic marketing co-operative in south-central Pennsylvania, USA. Tijdschrift voor Economische en Sociale Geografie. 2007;98(1):9-20.

Voss C., Tsikriktsis N., Frohlich M. Case research in Operations Management. International Journal of Operations & Production Management. 2002;22(2):195-219.

Warner K. D. Agroecology as participatory science emerging alternatives to technology transfer extension practice. Science, Technology & Human Values. 2008;33(6):754-77.

Wegner D., Padula A. D. Estratégias de crescimento e a governança de redes horizontais de empresas: o caso da maior rede cooperativa de varejo de alimentos na Alemanha. Revista de Ciências da Administração. 2011;13(30):220-48.

Yin R. K. Estudo de caso: planejamento e métodos. 2010.

Zahm F., Viaux P., Vilain L., Girardin P., Mouchet C. Assessing Farm Sustainability with the IDEA Method: from the concept of agriculture sustainability to case studies on farms. Sustainable Development. 2008;16(4):271-81.

Zanasi C., Venturi P. S. M. R. C. Participative organic certification, trust and local rural communities development: the case of Rede Ecovida. New Medit. 2009;8(2):56-64.

Zanoli R., Gambelli D., Vairo D. Scenarios of the organic food market in Europe. Food Policy. 2012;37(1):41-57.

5ff6fc800e88258a715aeabc gp Articles

Gest. Prod.

Share this page
Page Sections