Gestão & Produção
https://gestaoeproducao.com/article/doi/10.1590/0104-530x4122-19
Gestão & Produção
Artigo Original

Application of new agile approaches at University of São Paulo innovation agency’s entrepreneurship and innovation course

Aplicação de novas abordagens ágeis em disciplina de empreendedorismo e inovação da agência de inovação da Universidade de São Paulo

Diane Aparecida dos Reis; André Leme Fleury; Thais Bento; Katia Fabbri; Luciane Meneguin Ortega; Vanderlei Bagnato

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Abstract

Abstract Organizations continually look for new ways to generate ideas and to convert them into innovative products and services, a movement that strengthens entrepreneurship. Considering the context of entrepreneurship education, this paper presents and analyzes the main results obtained with the realization of the “7600001 Innovation and Entrepreneurship” course, offered by the University of São Paulo Innovation Agency (AUSPIN), with support of the platform “Bota Pra Fazer”, an Endeavor and SEBRAE initiative. The paper promotes the discussion concerning best practices for the academic diffusion of entrepreneurship education considering the diffusion of the agile approaches (Design Thinking, Lean Startup and Business Model Canvas). It was possible to conclude that the experience with the 7600001 course, with a blended format and project-oriented learning, was adequate to improve the learning of entrepreneurship at the Brazilian academic environment according to the vision of the students involved.

Keywords

Business model canvas, Design thinking, Entrepreneurial education, Entrepreneurship, Lean startup, Universities

Resumo

Resumo O mercado busca novos caminhos para gerar ideias e convertê-las em produtos e serviços, movimento que fortalece o empreendedorismo. Considerando o contexto do ensino do empreendedorismo, este artigo apresenta e analisa os principais resultados obtidos com a realização da disciplina 7600001 Inovação e Empreendedorismo - ofertada pela Agência de Inovação da Universidade de São Paulo (AUSPIN) com apoio do conteúdo da plataforma Bota Pra Fazer, uma iniciativa da Endeavor e do SEBRAE Nacional. Como resultado, fortalece a discussão sobre melhores práticas para o ensino acadêmico considerando a aplicação da abordagem do empreendedorismo baseado em hipóteses, que incorpora os métodos ágeis (Design Thinking, Lean Startup e Business Model Canvas) para a experimentação de um ciclo completo de prototipação de uma startup. Verifica-se, assim, que a experiência da disciplina 7600001, optativa, de formato semipresencial e que aplica a aprendizagem orientada a projetos, mostra-se adequada para a promoção do empreendedorismo no ambiente acadêmico brasileiro, considerando a visão dos alunos envolvidos.

Palavras-chave

Business model canvas, Design thinking, Educação empreendedora, Empreendedorismo, Lean startup, Universidade

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