Gestão & Produção
https://gestaoeproducao.com/article/doi/10.1590/0104-530x2542-18
Gestão & Produção
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Reinventando o campo organizacional do Management: da construção social do Shareholder Value à emergência do CEO Celebridade

Reinventing the Management organizational field: from the social construction of Shareholder Value to the emergence of the Celebrity CEO

Patrícia Saltorato; Glauco Benatti

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Resumo

Resumo Este artigo visa explorar a ideologia do Shareholder Value (SHV) como uma construção social marcada pela reorientação do discurso do management americano após a institucionalização das formulações da Teoria da Agência, a partir da segunda década de 1970. Tal construção social pode ser explicada segunda a noção bourdiesiana de um campo organizacional descrito em termos de um subsistema social estruturado segundo a manipulação de diversas formas de capital, por diferentes atores formadores do mercado, aqui identificados. O engajamento desses atores na construção social do SHV legitimou um conjunto de valores e crenças compartilhados e reproduzidos no interior do campo que culminou na materialização da Gestão Baseada em Valor (GBV), a partir da década de 1990, ensejando um novo modo de perceber e medir as corporações sob essa ideologia. Porém, apesar do impulso antigerencial da ideologia do SHV, a partir de 2000, um novo rearranjo social interno à construção do campo expõe a emergência de um ator cuja performatividade das ações gerenciais o alça à condição de CEO celebridade, ao mesmo tempo em que revela o potencial de reinvenção do campo do management e o simbolismo associado à ideologia do SHV.

Palavras-chave

Shareholder Value, Construção social, Teoria de campo, Gestão baseada em valor, CEO celebridade

Abstract

Abstract This paper explores the Shareholder Value (SHV) ideology as a social construction process marked by a reorganization of the business Management discourse as of the 1970s, after the institutionalization of the Agency Theory formulations. Such social construction can be explained according to the Bourdieusian notion of an organizational field portrayed in terms of a social subsystem, structured under diverse forms of capital, handled by each actor present in the organizational field construction here identified. These actors’ engagement to the SHV field construction legitimized a new set of shared values and beliefs, materialized within Value Based Management (VBM) as of the 1990s, celebrating a new way of perception, experience, and acting in firms under such an ideology. Therefore, despite the anti-managerial impulse of the SHV ideology, as of the 2000s, a new social arrangement within the organizational field revealed the emergence of the Celebrity CEO, whose performativity of managerial actions simultaneously unveils the potential of the Management field to reinvent, as well as the symbolism associated with the SHV ideology.

Keywords

Shareholder Value, Social construction, Field theory, Value based management, Celebrity CEO

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